Google & Bing Ads (PPC) – Drive Instant Traffic & Maximize ROI

Drive Targeted Traffic, Maximize ROI & Scale Growth with Expert PPC Advertising

With millions of searches happening every second on Google and Bing, your business needs a laser-focused pay-per-click strategy to reach high-intent customers at the exact moment they’re searching. Without a strategic PPC campaign, you’re leaving leads, sales, and revenue on the table.

At NORIN Digital, we specialize in data-driven PPC management designed to deliver real business outcomes. From Google Search and Bing Ads to Display, Remarketing, and Local Service Ads, we help businesses in Knoxville, East Tennessee, and across the U.S. attract the right audience. Our team builds and manages high-converting campaigns, optimizes landing pages, and continuously fine-tunes ad performance to lower costs and increase ROI. Whether you're looking to drive more leads, generate sales, or scale fast—we make every click count.

Our services.

  • Google Ads management for Knoxville businesses targeting high-intent keywords and East Tennessee customers through PPC

    Google Search Ads

    Dominate Google search results with high-converting PPC ads. Our Google Ads management ensures your business ranks for high-intent keywords, targeting local customers in Knoxville, East Tennessee, and beyond. We optimize ad copy, bidding strategies, and landing pages to deliver lower CPCs and higher conversion rates.

    🔹 Target local & national searches
    🔹 Convert high-intent leads with targeted ad copy
    🔹 Optimize for maximum ROI

  • Knoxville Bing Ads management for East Tennessee businesses targeting low CPC, high conversion PPC outside of Google search

    Bing Ads Management

    Bing Ads offer lower competition and a unique audience, making it an untapped opportunity for businesses in Knoxville and across the U.S. Our Bing Ads PPC strategies deliver cheaper cost-per-click (CPC) and higher conversion rates, allowing you to reach new potential customers.

    🔹 Expand reach beyond Google
    🔹 Lower CPC & reduced competition
    🔹 Target high-income demographics

  • Knoxville display ad campaign strategy with Google Display Ads to boost brand visibility and retarget high-traffic audiences

    Display & Banner Ads

    Increase brand awareness and customer engagement with Google Display Ads. Our conversion-focused display ad campaigns put your brand in front of potential customers across millions of high-traffic websites in Knoxville, East Tennessee, and nationwide.

    🔹 Visually engaging ad creatives
    🔹 Advanced audience targeting
    🔹 Increase brand recognition & retargeting success

  • Mobile remarketing dashboard showing ad performance metrics for East Tennessee retargeting campaigns on Google and Bing

    Remarketing Ads

    96% of website visitors leave without converting—but we bring them back. Our retargeting campaigns keep your business in front of potential customers, ensuring they return and complete their purchase or inquiry.

    🔹 Re-engage lost visitors & increase conversions
    🔹 Target past website visitors on Google, Bing, and social platforms
    🔹 Improve ad efficiency with dynamic remarketing

  • Man managing geo-targeted local PPC ads for Knoxville and East Tennessee businesses using Google Local Services on a tablet

    Local PPC Ads

    Capture high-intent local customers with geo-targeted PPC ads in Knoxville, East Tennessee, and surrounding areas. We specialize in Google Local Services Ads, ensuring your business appears at the top of Google Maps and search results.

    🔹 Dominate local search results
    🔹 Increase phone calls, store visits & leads
    🔹 Perfect for local service providers & small businesses

  • Google Shopping Ads dashboard displaying e-commerce product listings for a Knoxville-based online store

    Google Shopping Ads

    For e-commerce businesses, our Google Shopping Ads management helps you increase online sales by optimizing product listings, ad placements, and bid strategies. We ensure your e-commerce store ranks higher in Google Shopping results for Knoxville, East Tennessee, and national searches.

    🔹 Higher product visibility in Google Shopping
    🔹 Advanced bid management for cost efficiency
    🔹 Increased conversion rates for e-commerce brands

  • Knoxville business owner reviewing PPC landing page analytics for Google Ads optimization

    PPC Landing Page Optimization

    A well-optimized landing page can double your conversion rate. We create high-converting PPC landing pages tailored for Google Ads, Bing PPC, and retargeting campaigns.

    🔹 Reduce bounce rates & increase conversions
    🔹 SEO-optimized, mobile-friendly pages
    🔹 A/B testing for continuous improvement

  • Marketing team in East Tennessee analyzing PPC strategy on whiteboard for ad performance audit

    PPC Campaign Audits & Strategy

    Already running ads but not seeing strong ROI? Our PPC audits analyze your campaigns to identify wasted spend, improve ad performance, and maximize conversions. We help businesses in Knoxville, East Tennessee, and nationwide scale with data-backed improvements.

    🔹 Fix wasted ad spend
    🔹 Improve ad copy, targeting & bidding
    🔹 Boost conversions & reduce cost-per-lead (CPL)

  • YouTube ad campaign setup on smartphone for East Tennessee businesses using video marketing strategy

    YouTube Ads & Video Advertising

    Capture attention with high-impact video ads on YouTube and Google’s Display Network. Our YouTube advertising services help businesses in Knoxville, East Tennessee, and across the U.S. increase brand awareness, drive website traffic, and generate leads. Whether it's skippable in-stream ads, bumper ads, or discovery ads, we create high-quality, conversion-focused video ad campaigns tailored to your target audience.

    🔹 Cost-effective video advertising with low CPC & high engagement
    🔹 Target audiences by interests, behaviors & search history
    🔹 Retarget past website visitors & increase conversions

Why NORIN Digital is the Best Choice for Google & Bing PPC

At NORIN Digital, we don’t just run ads—we create high-performance PPC campaigns that drive real business growth. Whether you’re a local business in Knoxville looking for more foot traffic or a national brand needing to scale, we tailor every campaign for maximum return on investment (ROI).

What Makes Us Different?

1. Data-Driven Strategies for Maximum ROI

Unlike agencies that rely on guesswork, we take a data-driven approach to Google Ads and Bing PPC. Every campaign we launch is built on:
Advanced keyword research to target high-intent customers
AI-driven audience segmentation to reach the right people
A/B testing to refine ad copy, landing pages, and bid strategies

With constant performance tracking and optimization, we ensure your ad spend works harder, bringing in more leads for less.

2. Local & National Expertise

We specialize in local PPC campaigns for Knoxville & East Tennessee while managing high-budget, nationwide campaigns for brands across the U.S. Whether you're targeting "near me" searches or expanding nationally, we craft a strategy that fits your growth goals.

Dominate Knoxville search results with geo-targeted PPC
Expand into new markets with scalable national ad campaigns
Customized ad strategies for local service businesses, e-commerce, and B2B brands

3. Google & Bing Certified PPC Experts

We stay ahead of every Google algorithm update, Bing ad enhancement, and paid search trend to keep your ads competitive. Our team is Google Ads Certified & Bing Ads Accredited, ensuring your campaigns follow best practices for cost efficiency and conversion growth.

Industry-leading strategies from certified experts
Proactive updates to align with search engine changes
Continuous campaign refinement for better results

4. Advanced Targeting & Retargeting

Your ideal customers are out there—our job is to put your business in front of them at the perfect moment. We leverage Google & Bing’s AI-powered ad targeting to deliver the right message to the right audience, ensuring you only pay for qualified traffic that converts.

Precision keyword targeting for high-intent searches
Behavioral & demographic targeting to attract the right audience
Retargeting campaigns that bring back lost visitors & increase conversions

5. Transparent Reporting & Measurable Results

Unlike agencies that keep you in the dark, we provide detailed analytics and real-time reporting, so you always know where your ad dollars are going.

Live campaign tracking with Google Analytics & Google Ads Dashboard
Custom monthly reports with key performance insights
Data-backed decisions to scale successful campaigns & cut waste

6. Full-Service PPC Management – We Handle Everything

From ad creation to bid optimization and ongoing A/B testing, we handle every aspect of your Google & Bing Ads campaigns, so you can focus on running your business.

✔ Custom ad creatives & compelling ad copywriting
✔ Landing page design & conversion rate optimization (CRO)
✔ Ongoing budget adjustments to maximize profitability

🚀 Ready to Dominate Search Results & Drive More Sales?

Partner with Knoxville’s top PPC agency for high-ROI Google & Bing Ads campaigns that turn clicks into conversions.

📲 Get a Free PPC Audit & Strategy Consultation Today!