Case Study: Helping a Knoxville Contractor Triple Their Organic Traffic
The Client
A family-owned remodeling and home services company based in Knoxville, TN, offering kitchen remodels, bathroom upgrades, and general contracting across East Tennessee.
The Challenge
Despite having decades of experience and a great reputation, the company struggled to generate consistent leads online. Their old website lacked SEO structure, they didn’t rank on Google for local keywords, and competitors were winning the search traffic.
Our Strategy
NORIN Digital launched a focused, data-driven campaign combining:
Local SEO: Optimized for "kitchen remodeling Knoxville," "bathroom renovation East TN," and other long-tail phrases.
Website Redesign: Built a fast, mobile-friendly site aligned with Google's Core Web Vitals.
Content Creation: Developed service pages, blog posts, and project galleries targeting local homeowner search intent.
Google Business Profile Optimization: Enhanced visibility in Google Maps and increased 5-star reviews.
On-Page + Technical SEO Fixes: Fixed meta tags, site speed issues, and schema markup.
Results (After 4 Months)
+215% Increase in Organic Traffic
Top 3 rankings for 15+ local service keywords
48% Increase in Call Volume from the website
Ranking #1 for "kitchen remodel Knoxville" and "bathroom renovation contractor near me"
The Outcome
The contractor now receives regular quote requests, has reduced dependency on paid ads, and is booked 6–8 weeks in advance. The owner said, “This is the first time we’ve had a steady stream of online leads without having to chase them.”